The Boys are Back!  NewsTalk 1290 AM is again the radio broadcast home of the Dallas Cowboys in the Wichita Falls area for the 2017 season. Wichita Falls has always been a strong fan base for the Dallas Cowboys, and Midwestern State University was even selected to hold their training camp from 1998 to 2002. The camp went on to raise $16 million for the city’s economy during that time.

NewsTalk 1290 will have seven hours of coverage every game day. Brad Sham is back for his 39th year as your play-by-play voice. Babe Laufenberg and Kristi Scales will provide full-time color analysis and sideline updates respectively. Dak Presscott, Terrance Williams, Sean Lee and the rest of the Cowboys team are poised to make the 2017 season one of the team’s best yet.

Would you like to promote your business during the Cowboy's broadcasts? For advertising inquiries please contact Mike Hendren, News Talk 1290 AM Brand Manager, at 940-763-1111 or

Note: For legal reasons, the Dallas Cowboys broadcasts will not be streamed online at or on our mobile app. Alternate programming may be available on the NewsTalk 1290 online stream during Cowboy’s play-by-play broadcasts. 

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