Did Tito’s Vodka just set off a war with hard seltzer makers? I sure hope so, because that sounds like fun. 

Personally, I’ve never been into the hard seltzer thing. Nothing against them, it’s just that if I feel like having a stiff drink, I’ll make it just the way I like it. My wife’s pretty much the same way also. We keep Topo-Chico around just for the occasion. 

So, I’m loving the whole concept of the new Tito’s in a Can. 

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Upon first glance, you would think that Tito’s is getting in on the hard seltzer craze (which I’m pretty sure is exactly what they want). However, upon further inspection, we see that it’s actually an empty can so you can make your own just the way you like it. 

Here’s what Tito’s had to say about the new can: 

Meet Tito’s in a Can*, 16oz of totally empty, double-insulated, stainless steel fortified, cold, hard can. Now, you can make your own, better seltzers with smooth Tito's Handmade Vodka and enjoy them at all the places you like can-drinking. You know, that are legal.

Ordinarily, I would never pay $20 for an empty insulated can. However, I might have to make an exception as a way to tip my hat at Tito’s for their brilliance. Not to mention the fact that I’m a pretty big fan of Tito’s anyway. 

Are you ready to take the plunge and invest in your very own Tito’s in a Can? Just head over here to place your order. 

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