Why Was AT&T Stadium Designed with the Sun Shining Through the Windows?

If you watched the game on Sunday, you saw the effects the sun can take on the game. Why in the hell did they point the stadium this way? 

If you have attended or watched a 3:30 kickoff game in Arlington, you have noticed it. If it's a nice sunny day, it looks like the football Gods are coming to watch. Giant rays of sunlight magnified through the giant end zone doors/mirrors. People have brought up this discussion once again because of this past Sunday's game.

Jason Witten appeared to be blinded by the sun on a wide open catch. People are asking why is the stadium facing into the sun? When you designed it, why not angle it 90 degrees the other way. Turns out it was all in the architect's master plan for the Arlington area.

The architects were planning for land values in the area to increase because of the Cowboys being there. New structures going up, will eventually block the sun. For instance the new Arlington Entertainment district. Bryan Trubey is the executive vice president of sports and entertainment for HKS, the Dallas-based architectural firm that designed AT&T Stadium. He had this to say about fans complaining on the sun issue.

"So when we were laying out the stadium one thing we wanted to do was make sure the end zones were completely open. It was one of the keys to making sure the stadium did something that no other stadium has ever done before or done since. It transforms from an indoor, 80,000-seat arena to what feels like an outdoor stadium.

"That's the reason the end zones are open and the orientation is the way it is because that's the absolute best alignment to play out the final master plan and in creating the most value in the land around the stadium itself.''