“Veronica Mars” Movie Kickstarter Raises Over $2 Million in 12 Hours
Since going off the air after three seasons, talk of a "Veronica Mars" movie has been a regular topic among series creator Rob Thomas and star Kristen Bell. Finally getting permission from Warner Bros. to do so, Thomas began a Kickstarter campaign to raise $2 million to finally fund a "Veronica Mars" movie. Not only did Thomas reach his goal, he did so breaking Kickstarter records. The Veronica Mars Kickstarter campaign became the quickest to reach both $1 million and $2 million, all within 12 hours. As of tonight the campaign has 29 days to go, over 48,000 backers, and $3.1 million raised.
Many people have been wondering why such a fund raiser would be required. $2 million is a small drop in the well for a company like Warner Bros. But odds are that Warner Bros. didn't have enough faith in the project to even front that much money. However, now that fans have spoken and shown their support, some wonder if Warner Bros. will step in and help to increase the budget.
Normally, Kickstarter is used by small companies looking for support to see their ideas brought to reality. As of late its been a popular place for independent video game makers to gain capital to get their games produced and released. But now that its been successful in helping to resurrect a lost, but loved, show, can it be used to help other similar shows like "Arrested Development" or "Firefly"? Currently, "Arrested Development" is getting its long awaited continuation as a Netflix series, but its been confirmed to be a one-shot deal. And as for "Firefly", creator Joss Whedon has already said that the success of the "Veronica Mars" Kickstarter probably won't affect the future of another "Firefly" movie or series given his current work load with Marvel leading up to "The Avengers 2".
If all continues to go well, the "Veronica Mars" film should be in theaters next year.