Not Shocking News, Dallas Cowboys Fans Ranked Best in the NFL…Again
Time for my annual post about how awesome Cowboys fans are.
Once again, Cowboys fans rank first in the NFL from the latest study from a professor at Emory University. Several factors go into the ranking system. Things like data on attendance, revenues, social media following, and road attendance. These are used to develop statistical models of fan interest.
Lewis added that he used those models to determine which fan bases “are more willing to spend or follow their teams after controlling for factors like market size and short-term changes in winning and losing.” Lewis said that he used three measures of fan engagement to craft his list.
Fan equity (which he described as home box office revenues), social equity (which he described as engagement level in social media communities) and road equity (which he described as measured fan support on the road). Then, using those three components, Lewis generated what he called a “Brand Equity Factor” to rank all 32 teams.
Ranking NFL's Best Fan Bases for 2019