Watch an animated Barney Greenway scream at you in Napalm Death's new video for "Smash a Single Digit".

The clip follows a faceless clone from his birth out of the meat package that graces the cover of the band's new album, Apex Predator - Easy Meat, through to his death after serving his purpose of cranking out money for "The Man", who ultimately devours the clone.

It sounds pretty brutal as I type this but honestly, it's not gory at all, just the usual metaphoric social commentary we fans have come to expect from the Grindcore legends.

Napalm Death's ripping-as-always new album is due out next Tuesday, January 27 on Century Media records.

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