Five Finger Death Punch isn’t afraid to take a subject head-on, and that’s what they’re doing with their latest music video for their single “Coming Down.” The song is from their album American Capitalist, and the clip doesn’t show the band at all, but rather focuses on suicide and suicide prevention, stating that one friend can save a life.

It’s an emotional video, and at times it’s not pretty, but the band is focusing on the reality of the terrible act. It starts with two different teens committing suicide, then backs up a bit so that we discover what has troubled them, then we see how a small act could change the difference in their actions. The video ends with a PSA that says, "Don't ignore the chance to get help for you or someone you know who might be in crisis. Call the National Suicide Prevention Lifeline now at 1-800-273-TALK (8255)."

In addition to the video, the band is donating $1 for every ticket sold on their Trespass America tour to the National Suicide Prevention Lifeline.

I applaud Five Finger Death Punch for this video. They aren’t seen at all, which means they’re really focusing on the message, and with any luck they’ll reach people with their message. Here’s a look at “Coming Down.”