When a commercial is done just right, it will stick with you for a long time. It could be that the ad was funny or touching, but most ads aren’t downright frightening. This tire commercial from Japan is setting out to get their message across while making you jump out of your seat.

It all begins with a disclaimer stating that the ad is “not for the faint of heart.” From there we’re taken down a snowy road and encounter something that we’d rather not see in the dead of night.