The Graham Drive-in is facing the need to upgrade to digital equipment. The cost of doing so is quite high, so they entered a contest through Honda that would pay for those upgrades. America voted and five theaters were chosen, with the Graham Drive-in being one of them. A representative from Honda posed as a news reporter doing a story on the contest, and during the interview revealed herself to actually be from Honda and to inform the winners of their prize. The reactions were priceless.

From disbelief to tears, the owners of these landmarks were finding out that they could stay in business past the necessary upgrades that take place at the end of the year.

Voting took place over a one month period and ended on September 9. Votes were cast online, through text, and on mobile phones.