With each passing day, Idiocracy seems less like a work of fiction and more like a documentary.

In case you’re not aware, the Tide Pod Challenge is a thing now. People are filming themselves ingesting laundry pods and posting the videos online in hopes of (I assume) becoming a viral sensation. And, of course, people are getting sick as a result.

So, Tide got together with their good buddy Rob Gronkowski to reinforce the fact that Tide Pods are for cleaning, not eating.

Sheesh.