Finally someone using a sponsorship in the ultimate way.

Checking your tires is something that we all should be doing on a regular basis. Let's be honest though, we don't do it. Well this was Goodyear's first year sponsoring the Cotten Bowl. When you sponsor a bowl game it is a great way to get your brand out there. How can you make your brand resonate with people at the game?

Well Goodyear had people going around the ATT stadium parking lot checking peoples tires. Letting them know if they were good or if they may want to get some new tires. It also included some rebates for attending the Cotton Bowl. Got to admit, this is the proper way to use your sponsorship.