If you're one of the first 5,000 people to type the entire URL into a web browser, you'll get free beer! It's all part of a scheme to compete with an ad Michelob is running and to get people to skip it.
She recalls in a TikTok video that when her personal trainer first asked what her fitness goals were, they were confused when she said "to have sex with the lights on." Source: TikTok