Van Billboard with Boobs Causes 500 Accidents in One Day

I got to admit, I would take a peek. In the words of Jerry Seinfeld, " Staring at cleavage is like staring at the sun, you just take a peek and then you look away." You can't stare at it, especially if you're driving.

Simple advertising campaign going on around Moscow recently caused quite a commotion. Has a woman cupping her breasts with a blue strip going over her nipples, you can check it out here. The strip translates to 'They Attract'.

Well a lot of people got caught staring at the mega melons and they caused over 500 car accidents. As police started to get complaints from irate drivers they sent out patrols on a mission to ban the boob from the Moscow roads.

Motorist Ildar Yuriev, 35, said: "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck.

A spokesman for the Sarafan Advertising Agency that organised the promotion said: "We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign. In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance."

All I am going to say is, the advertising campaign worked. At least 500 people were distracted, then all the other people that definitely checked it out, but did not wreck their car. Good job Sarafan, now you just have to fix a lot of cars.