Mass Effect 3

Three weeks ago, "Mass Effect 3" hit stores to much fan enthusiasm.  Unfortunately, as players got deeper into the game, the enthusiasm started to waver.  By the time players reached the end of the story mode, enthusiasm turned into rage...

To promote the release of the new game "Mass Effect 3", Electronic Arts is planning a unique campaign to not only raise hype for the game, but give players the chance to get a copy of the game before its official release date.  Launching from New York City, San Francisco, Las Vegas, Berlin, London and Paris, copies of the game tagged with GPS markers will be dropped from weather balloons