If you've ever taken a football to the face, you know how much that can hurt!  I saw a guy get knocked smooth out by a pass once.  Not pretty.  He looked like a black and blue Shrek for days after the fact.

NFL Networks Ian Rapoport, in his first season with the network, handled it all very well.  He didn't cuss, cry or get knocked smooth out.  Either he's pretty tough for a reporter, or he's (in words of Archie Bunker) a real "meat head"!  See for yourself: