We all love it when an advertisement catches our attention, but this one from Moto X may actually make you want to go buy a magazine just to say you own it.

The new Moto X phone is entirely customizable, you go online and build the phone that you want. So if you want a purple phone, with orange buttons and a red camera they will build it. Well the current commercials they have running on television are pretty cool, but this advertisement that is going to appear in Wired magazine is amazing.

The advertisement has a built in battery pack and you start with a plain white phone. Well hit the power button and start pushing the different color buttons. Watch as the phone will change before your very eyes. Now I have never picked up an issue of Wired magazine, but I may to go try this out. The issue will be on stands in January.

Check Out the Moto X Magazine Ad Below: